SHOWCASE

/ ARTIST / 2026

ARTIST: Plaifah
COUNTRY: Thailand
CONTACT: https://www.facebook.com/plaifah.postcard
https://www.instagram.com/plaifah.postcard/
Plaifah Wongamonjak, known professionally as Plaifah.postcard, is a Thai illustrator and visual artist who holds a degree in Communication Design from the Faculty of Architecture and Design at King Mongkut's University of Technology Thonburi (SOA+D).

Her work is distinctly characterized by the expressive use of acrylic paint, marked by a bold and confident brushstroke technique paired with a soft and delicate color palette — a combination that creates a warm, intimate atmosphere uniquely her own.

A defining element of Plaifah's artistic universe is Umami, a small white dog who serves as the artist's recurring character and narrative companion. Through Umami, Plaifah conveys personal stories, emotions, and perspectives , offering viewers a gentle yet meaningful window into her inner world.

When he sleeps on his back, he smells just like fresh bread. It’s his favorite pose — and mine too.

This piece is from the Solo Exhibition: A Moment in Scent at Kick Ari Gallery.

This is a story about scent — how it can bring us back to a memory from a certain moment with striking clarity. Just catching a certain smell, and suddenly the images and feelings within that memory become vivid before we even realize it. It's more powerful than what the ears hear or what the eyes see.

The concept for this exhibition began from a desire to preserve the familiar scent of my dog — a scent that's unique to them, especially around the paws, which smells similar to yeast in bread, or for some dogs, similar to pandan leaves. This exhibition isn't just about presenting an image; it's about wanting to preserve a scent that may fade away one day, so that it still remains within our feelings, within a memory that stays vivid in our hearts. On the day this scent becomes part of the past, I want it to still remain in my mind and heart.

Licking feet — his favorite treat. Maybe to him, they really do smell like fresh-baked bread

This piece is from the Solo Exhibition: A Moment in Scent at Kick Ari Gallery.

This is a story about scent — how it can bring us back to a memory from a certain moment with striking clarity. Just catching a certain smell, and suddenly the images and feelings within that memory become vivid before we even realize it. It's more powerful than what the ears hear or what the eyes see.

The concept for this exhibition began from a desire to preserve the familiar scent of my dog — a scent that's unique to them, especially around the paws, which smells similar to yeast in bread, or for some dogs, similar to pandan leaves. This exhibition isn't just about presenting an image; it's about wanting to preserve a scent that may fade away one day, so that it still remains within our feelings, within a memory that stays vivid in our hearts. On the day this scent becomes part of the past, I want it to still remain in my mind and heart.

To prove the dough is to care — with warmth, patience, and gentle care. Just like loving a pet.

This piece is from the Solo Exhibition: A Moment in Scent at Kick Ari Gallery.

This is a story about scent — how it can bring us back to a memory from a certain moment with striking clarity. Just catching a certain smell, and suddenly the images and feelings within that memory become vivid before we even realize it. It's more powerful than what the ears hear or what the eyes see.

The concept for this exhibition began from a desire to preserve the familiar scent of my dog — a scent that's unique to them, especially around the paws, which smells similar to yeast in bread, or for some dogs, similar to pandan leaves. This exhibition isn't just about presenting an image; it's about wanting to preserve a scent that may fade away one day, so that it still remains within our feelings, within a memory that stays vivid in our hearts. On the day this scent becomes part of the past, I want it to still remain in my mind and heart.

Search emoji (1)

Group Exhibition "When I Feeling…" at Xspace
Concept : Feelings don't need words. This body of work grew out of a simple question: we understand each other's feelings through facial expressions, gestures, and language — so how do our pets, who feel joy, sadness, fear, and longing, "speak" those feelings, when we don't share a common language?

Perhaps it's this very uncertainty that holds special meaning — we can never fully know what another being truly feels, whether it's our pet or even ourselves. Feelings that can't be interpreted or clearly defined still hold value in their own right. This work is an imagining of a language without words — a language of pure feeling that doesn't need to be fully translated to be meaningful.

ผลงานจาก Group Exhibition ”When I feeling…” at Xsapce
ความรู้สึกไม่จำเป็นต้องมีคำพูด ผลงานชุดนี้เกิดจากคำถามง่ายๆ ว่าเราเข้าใจความรู้สึกกันได้ผ่านสีหน้า ท่าทาง และภาษา — แล้วสัตว์เลี้ยงของเราที่มีความรู้สึก ดีใจ เศร้า กลัว คิดถึง จะ "พูด" มันออกมาได้อย่างไร ในเมื่อเราไม่มีภาษาร่วมกัน
แต่บางที ความไม่แน่ชัดนี้เองที่มีความหมายที่พิเศษ — เราไม่มีทางรู้ได้ทั้งหมดว่าอีกฝ่ายรู้สึกอะไรจริงๆ ทั้งกับสัตว์เลี้ยง หรือแม้แต่กับตัวเราเอง ความรู้สึกที่ตีความไม่ได้ ระบุไม่ได้ชัดเจน ก็ยังมีคุณค่าในแบบของมันเอง ผลงานจึงเป็นการจินตนาการถึงภาษาที่ไม่มีคำพูด — ภาษาของความรู้สึกล้วนๆ ที่ไม่ต้องถูกแปลให้สมบูรณ์ถึงจะมีความหมาย
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Inspired by a scene in the cartoon Hoppers, where an animal tries to communicate with a human, this piece uses typed emojis as a form of communication — tying into the concept that feelings which can't be interpreted or clearly named are something truly special, even when we don't share a language.
This piece is meant to be viewed alongside "Understand Your Dog": the emojis represent what we assume the feeling to be, while the image below shows the behavior the dog actually displays. The two images echo each other, adding a playful layer to the viewing experience.

Understand your dog (2)

Group Exhibition "When I Feeling…" at Xspace
Here's the English translation: "One of the works from the group exhibition 'When I'm Feeling…'
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Connected to "Search Emoji," this piece captures how animals try to communicate through gestures and behavior. Viewers are invited to look through each panel slowly, enjoying the process of interpreting the emojis alongside the gestures together.

Hidden message for you

Group Exhibition "When I Feeling…" at Xspace
Here's the English translation: "One of the works from the group exhibition 'When I'm Feeling…'
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ได้รับแรงบันดาลใจมาจากมีมหมาบนอินเทอร์เน็ตที่มักนำจมูกหมามาทำเป็นตัวอักษร เรียงเป็นคำต่างๆ ความน่ารักของมันทำให้รู้สึกว่า แม้หมาจะไม่สามารถพูดหรือสื่อสารเป็นคำพูดได้ แต่บางทีอาจมีข้อความที่ซ่อนอยู่ ที่บ่งบอกว่าเขารักเราอยู่ก็ได้ ในความหมายนี้ อาจหมายถึงการกระทำเล็กๆ ที่ใครบางคนดูแลเอาใจใส่เราผ่านการทำอาหาร หรือการดูแลต่างๆ ซึ่งก็อาจเป็นความรักในอีกรูปแบบหนึ่ง ที่ไม่จำเป็นต้องสื่อออกมาเป็นคำพูดก็ได้

Inspired by internet memes of dogs, where their noses are shaped into letters to spell out words, there's something endearing about the idea that even though a dog can't speak or communicate in words, there might be a hidden message tucked away — one that tells us they love us. In this sense, it could refer to small acts of care, like someone showing love through cooking a meal or looking after us. Perhaps that, too, is a form of love that doesn't need to be expressed in words to be real.

Every Chapter

Umami is the main character of Plaifah — a white dog who is often seen wearing red Mary Jane shoes. In another sense, shoes can be seen as a metaphor for growth at each stage of life. As children, we wear school shoes that follow the rules and regulations. As teenagers, we may explore and try on many different styles until we find the one we truly like. And in adulthood, we may have to wear shoes we don't particularly love, ones that might not even be comfortable — but we wear them anyway, because we've grown enough to understand why.

Ears

Four body parts that hold great importance — even though we don't share the same language, these four things are what allow us to understand each other. I also wanted to experiment with painting from an unusual, close-up perspective, so I started with the idea of zooming in closely on different body parts. It became a new challenge and a fresh source of fun in the painting process.

Eyes

Four body parts that hold great importance — even though we don't share the same language, these four things are what allow us to understand each other. I also wanted to experiment with painting from an unusual, close-up perspective, so I started with the idea of zooming in closely on different body parts. It became a new challenge and a fresh source of fun in the painting process.

Mouth

Four body parts that hold great importance — even though we don't share the same language, these four things are what allow us to understand each other. I also wanted to experiment with painting from an unusual, close-up perspective, so I started with the idea of zooming in closely on different body parts. It became a new challenge and a fresh source of fun in the painting process.